![]() And while athletes and celebrities get the bulk of the promotional face-time in terms of brand visibility, TAG likes to cultivate a roster of artists as well. The company, after all, takes pride in its ability to maintain ties not simply in the luxury sector, but also to sports, art, and entertainment. ![]() ![]() He’s like the Steve Jobs of the watch world,” he says.įor TAG, the collaboration was a chance to expand its presence in the art world. And then we spoke about doing a collaboration.” Monopoly was impressed not only with Biver’s insight into the watch world-a world that he’s been a fan of since he was young-but also his deep knowledge of art, technology, and culture. “He has a house there, and he came over, and we just ended up talking about art. ![]() “I was in the south of France working in my studio at Philipp Plein’s house when Mr.
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